Company Introduction Brochure

Timeline　About 1 month

Tools Used  Adobe Illustrator

Target Audience　Nutritionists and school principals

Project Overview　I designed a company brochure for a produce supplier serving schools and daycares. Built to win new business, the brochure was structured around communicating trustworthiness and strength to decision-makers like nutritionists and principals. Amid an industry-wide trend of aging delivery staff, I built the whole concept — from planning through design — around the company's key differentiator: a young, mostly 20-something delivery team offering reliable, stable service.

Design Highlights

Matching the tone of the corporate website, I paired photos of smiling children with fresh produce to convey "peace of mind, freshness, and approachability." An orange-and-green color scheme evokes food education and health with a warm, welcoming feel. I also placed staff photos strategically so the company's core strength — youth translating into energy and dependable delivery — comes through naturally, building a sense of trust throughout.

Results

After the brochure was put to use, the company signed 11 new schools, a 26% increase in clients year-over-year — proving its worth as a new sales tool.